Over time, the ink particles become small enough to be removed by the body. The idea is that the brand mixes the artistry that comes with permanent tattoos while making them more accessible without the lifelong commitment to a particular design.Įphemeral Tattoo is located at 111 N 5th Street in Williamsburg, Brooklyn. I think Ephemeral is a great tattoo shop for anyone who isnt ready to commit to a 'real' tattoo but still wants a long-term design or anyone who loves tattoos but also loves the ability to change things up whenever they please. It adds that the ink is applied by certified artists in the same way as traditional tattoos and made from FDA-approved materials that are medical grade, bioabsorbable, and biocompatible polymers. A mixture of vintage, new and custom pieces from Brooklyn Fabrication adorn the shop alongside black accents, local art and a stocked fridge for patrons to enjoy.Įphemeral Tattoo is initially working with five tattoo stations featuring artists Naomi "Nomi" Ayala, Phil Young, Chelsea Brooke, Marissa Lee (MVRISSV), Gusti Negara, and Nasty Summer.Įphemeral says that its proprietary ink is the first and only real tattoo that fades after 9-15 months. The space comprises five individual rooms prioritising client privacy and COVID safety. All logos were designed on a grid and use the same kerning to give the sense that they have a cohesion of sorts and "inform one another." The agency created four distinct variations on the Ephemeral wordmark that each bear a different font style, ranging from a cartoonishly playful rounded sans serif to a Blackletter-style font to a more traditional looking serif. The team commissioned Funeral, a design studio also based in Brooklyn, to create the branding.Įphemeral says its initial approach to the graphic design was to aim to create a logo that was "something between traditional tattoo shop vibes (eclectic and heritage driven) high-end salon structure (without being inaccessible) playful to underline their warmth and clinical to demonstrate their commitment to science and transparency."įuneral created four logos – which are essentially wordmarks, rather than traditional logos – in the end with the intention that they spoke to "an inclusive demographic that accounts for variety and shifting behaviour". According to the brand, the "C-suite and team of co-founders are all men of colour who grew up in households where tattoos were taboo".
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